Download the 2017 SBIA Awards Pack here


  • Product Innovation of the Year
  • Environment Award
  • Shop Fit Out of the Year
  • Australian Breakout Retailer of the Year
  • Australian Retailer of the Year


The admin officer asks for judge volunteers from all SBIA members. A panel of 5 brand & retail representatives are selected and approved by the board. For each award, the panel consists of a mixture of retail and brand members, both big and small and DO NOT have any entries in that award category.


Mark Hudson from Dragon Alliance is the head judge for Shop Fit & Environment and Andy Ireland from Saltbush Surf, SA is the head judge of the Product Innovation award – Andy is the head judge for this award only as Dragon Alliance entered a product in the Product Innovation category.


  • Mens Marketing Campaign of the Year
  • Ladies Marketing Campaign of the Year.

The 2017 Marketing Awards will be judged external panel of judges compiled by POPAI, the only global, not for profit industry association exclusively advocating for excellence in shopper marketing and retail experience.


The 2017 POPAI judging panel is:

Carla Bridge, General Manager, POPAI ANZ

Carla Bridge has close to 15 years experience in the Australian retail industry, having served as Managing Editor of Inside Retail magazine for more than six years, and most recently as Head of Media and Communications at the Australian Retailers Association (ARA). She has spent has spent more than a decade reporting and commentating on the retail and FMCG industries and issues including fashion, e-commerce, acquisitions, lifestyle, and retail and shopper trends. Carla is also experienced in public relations and marketing, having worked on corporate communications, experiential, business to business, and consumer campaigns for a number of high profile retail and FMCG brands at both boutique PR and international advertising companies.

Zita Watkin, Marketing Manager Active Display Group

Zita Watkin is a leader in the Australian POP industry with over 18 years of marketing, design and manufacturing experience and countless creative and industry awards and accolades. As Marketing Manager at Active Display Group, one of Australia’s largest and most diverse designers, manufacturers and distributors of POP Display, Zita regularly travels internationally to gather Global Insights and case studies, which she has generously shared with the membership, at POPAI events. Zita and her team at ADG are tireless industry advocates and supporters of POPAI. In 2015 ADG are POPAI’s Creative and Human Resources Partners providing all Graphic Design and HR services, as well as Event Series Sponsorship of the 2015 PDS events, and Creative Design Services for POPAI’s Awards Exhibition. A POPAI Board Member for the past 2 years, Zita is key in driving the Associations’ direction, as well as bringing many hours of ‘hands on’ support to POPAI each month.

Bryn Marriott, Head of Category, Red Bull Australia

Bryn is Head of Category & Trade Marketing for Red Bull Australia. A highly motivated and enthusiastic shopper marketer, category manager and commercial professional, Bryn holds more than nine years of combined FMCG experience spanning the UK and Australian retail landscape. He provides a variety of shopper marketing, category management and trade marketing perspectives having worked across a variety of categories including Beverages, Health & Beauty, Pharmaceuticals and Confectionery. Bryn is passionate about bringing a shopper focus to activating above-the-line campaigns through various marketing mix tools and shopper solutions, with experience bringing some of most famous brands and branded properties to life in-store.

Norrelle Goldring, Head of Shopper Insight & Retail Strategy, GFK

A shopper, channel and category specialist and shopper marketing thought leader with 20 years’ experience in FMCG and retail across manufacturer, retailer and agency roles, Norrelle has been key driver behind POPAI’s expansion into shopper marketing. She has worked closely with POPAI for 6 years, including:

  • Pioneering and running the Shopper Marketing Industry Benchmark Survey since its inception in 2010
  • Chairing the POPAI Shopper Marketing Industry Council
  • Developing and running shopper marketing training on behalf of POPAI 2010-2014
  • Judging the POPAI Marketing at Retail Awards for the past 5 years
  • Current service on the POPAI Executive and Awards Steering Committees
  • A frequent and longstanding speaker and sharer of shopper and industry insights at POPAI PDS, conference and master class events.

Norrelle is a regular and well-known contributor to the retail industry trade press.

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Australian Retailer of the Year.

The 5 state retailer winners (that were voted in by SBIA brand members) are automatically entered into the Australian Retailer of the Year Award. The finalists for this award cannot be announced as they are the state winners.

The winners of each state retail award are automatically entered into this award.

When judging, the judging panel needs to consider the following criteria:

  • Customer service
  • Store presentation
  • Merchandising
  • Store Fitout
  • Marketing
  • Innovation
  • Buying/inventory management.


Breakout Retailer.

Each member of the judging panel can nominate up to 5 retailers. Once all are complied, the voting process as stated above using the template is conducted for all nominees and then the follow-up conference call to discuss and confirm.

The judging panel will assess:

How has the retailer transformed or significantly improved their business through;

  • Better processes – for example this can relate to customer service programs, staff training processes, stock management and controls etc
  • Systems improvement- for example this can relate to any specific systems that have been implements or improved (buying platforms, order management systems / platforms, POS systems / reporting   improvements etc)
  • Retail Merchandising updates
  • Customer service initiatives


Click here for the 2017 SBIA Awards Pack