A ‘fast-moving, cheeky and raw’ eyewear brand has just been launched by The Leisure Collective. Called sito shades, the brand has a fashion focus with ties to music and a fun-loving lifestyle. Sito is positioned in the under $100 price bracket—a perfect complement to The Leisure Collective’s premium, mineral glass-lens eyewear brand OTIS.

With such a long history of developing high-quality products that look as good as they perform, sito is a natural progression for the business,” said The Leisure Collective Director and CEO Nathan Omodei. “A few years ago we identified a gap for an edgy, well-designed brand at an approachable price. Despite the uncertainty around Covid, we forged ahead and assembled a great team that has put together a fantastic range to launch. The early feedback from our retail customers has been amazing, so we’re super-excited to release sito to the market.

 

Sito is all about festival vibes at the front with a depth of thoughtfulness beneath,” continues Lucy Martino, Head of Design and Brand at sito. “There’s a lot of colour, bold frames and inspiration from musicians and festival fashion in there. That’s backed up with plant-based acetate materials, attention to detail, and sustainable packaging too. A brand for those who care about what they wear and do.

Backed by innovative merchandising and POP support, refill stock for key styles, and injection collections quick drops planned for future dates, sito will have all the experience The Leisure Collective are known for, with an extra cheeky smile on the front end.

For more, visit us on Instagram @sito.shades_

Sales Manager

Tom Sullivan

E: t.sullivan@leisurecollective.com.au

M: 0433 970 966

W: www.sitoshades.com