Dragon Gets Behind World Mental Health Week

Torquay, VIC (October 10, 2017) — As part of National Mental Health Week (October 8 – 14, 2017) and World Mental Health Day (October 10), Dragon South Pacific is setting out to improve the lives of our community by enabling mental health awareness and education.

Mental health affects everyone and with 1 in 4 young Australians aged 12 – 25 experiencing a mental health illness each year, mental health disorders among Dragon’s predominantly youth customer base are undeniably common. Mental health disorders are very treatable, however, the stigma surrounding this due to misunderstanding and prejudice frequently can delay or even prevent people from seeking the support they need.

In response to this, Dragon has set a goal of shedding a more positive light on mental health, using the brand’s influential voice to normalise this conversation and facilitate better understanding and awareness of mental health among our customer and retail base.

Teaming up with athletes Mick Fanning, Owen Wright and Adrian Buchan, we’ve created an easyto-digest and shareable video message that provides straightforward advice on caring for your mental wellbeing as well as looking out for friends, family members, colleagues and your community.

This is an additional step for the brand after completing Youth Mental Health First Aid Training earlier this year and earning the Gold Standard Workplace Accreditation from Mental Health First Aid Australia for the Dragon South Pacific workplace. “Dragon recognises we all have a shared responsibility to raise awareness and drive the communication of this issue with our staff, retail partners and importantly our end customers,” says Dragon Director, Mark Hudson. “Special thanks to our athletes for their direct support with this initiative also.”

For more information on National Mental Health Week or World Mental Health Day (October 10), visit: https://1010.org.au/. For more information on Dragon’s efforts, please contact Dragon Alliance on 03 5261 6660 or email zoe@dragonalliance.com.au.

Dragon’s National Mental Health Week Message from Dragon Australia on Vimeo.

For 24/7 crisis support and suicide prevention services, please call Lifeline on 13 11 14 or visit www.lifeline.org.au/gethelp.


Dragon Release Mick Fannings new signature sunglass

Torquay, VIC (October 5, 2017) — Named after the Gaelic word for ‘home’, Dragon proudly announces the release of the Baile: Mick Fanning’s new signature sunglass. Pronounced BAL- yeh, the sunglass is a nod to Mick’s Irish heritage and marks the latest in a long-time partnership between Dragon and the 3-time World Champion surfer.

Bringing a generous dose of style to your everyday look, the Baile is crafted in the heart of Italy from lightweight Grilamid, and features a flatter 4-Base lens curvature that sits comfortably on your face as well as in your pocket.

“I want a pair that is comfortable and easy to wear… something you can wear universally.” – Mick, on his new sunglass.

Also available in H2O Floatable, each of the 4 colour offerings come in custom packaging that features Mick surfing Jeffrey’s Bay in South Africa. “I wanted something timeless. Plus, the board that I’m riding is a twinny that I shaped.” Mick says of the photo.

For more information on all of Dragon’s premium eyewear offerings, please call 1800 032 065 (freecall Aus) or 0800 316 728 (freecall NZ). Follow @dragonausnz on Instagram to stay up to date with giveaways, team news, events and more from Dragon this summer.


Dragon is a premium eyewear manufacturer with a deep heritage in the action sports market. Our mission is to redefine performance through product innovation and inspiration driven from our team of world-class athletes.

FindContact Details


Matt Hall
National Sales Manager


Zoe Neilson
Marketing Manager