The Helium Seaside by Rob Machado landed on surf shop racks in the U.S. and Australia on November 15th. In January it will hit racks …

Folklore is pleased to add another safety product to its range, Sharkbanz 2.0. As regular users of the ocean this product becomes your personal safety device …

World leading surf hardware company Creatures of Leisure, 3X world champion Mick Fanning and non-profit organization FightMND are teaming up for a surf-based fundraiser to …

Two originals collaborate to help Disney celebrate Mickey’s 90t.hAnniversary Global watch and accessories brand, Nixon, brings its unique approach to the international celebration of one …

Yesterday (Wednesday the 10th of October) was World Mental Health Day.  Mental health affects everyone, so Dragon wanted to take a minute to talk about …

FINSOUT and Surf Hardware International (SHI) have signed an exclusive global distribution agreement to bring the new Finsout® fin removal tool to surfers the world …

Stay out in the surf longer or take your time on the water because our Ramblers are built for the long haul. With the Rambler Tumbler, …

This summer, MRS PALMERS introduces the 70G SOFTBOARD WAX Suited for application to Softboards and Bodyboards in any Water Temp, the Palmers crew recognised a need …

Surf Hardware International (SHI) is excited to announce the acquisition of the Kanulock brand, an Australian owned and operated business and a market leader in the lockable tie-down …

After years of development, Global Surf Industries (GSI) has finally got to the stage where they ready to automate their Dealer Drop-Ship program.  They have …