The SBIA are thrilled to announce the launch of the 2018 Banquet and Awards – our premier gala event of the year.  The awards provide both brands and retailers the opportunity to showcase their talents and hard work in their respective categories to take out the highest achievement in the Australian surf and boardsports industry. Previous years’ winners will attest that wining an award, not only provides your business with its deserved accolades, but also recognition for their staff’s contribution to this success.

We’re also pleased reveal the new date of the gala event which will take place on Thursday the 25thof October at Sydney’s Crown Plaza, Coogee Beach. A driver for this new date was to directly align with the kick-off of the peak summer retail trade season.

For the awards themselves, the SBIA’s commitment to continually evolve the process and categories, will see the introduction of new awards as well as independent category specialist judges.

The newly created Retail Digital Marketing Award will celebrate the retailer who has excelled in digital marketing initiatives and strategies over the past year. The premise of this award is to acknowledge the independent retailer that best leverages digital marketing elements to drive customer engagement, loyalty and growth that in turn elevates their B&M retail business.

To officiate this award, the SBIA has engaged an independent judging panel to work alongside the endemic judges from the industry. The intent of the introduction of the third-party judges in key award categories, is to further elevate the awards and most importantly, recognise our industries best in class performers.

To that end, the SBIA has engaged POPAI – who are the only global, not for profit industry association exclusively advocating for excellence in shopper and retail marketing who will form the independent judging panel for selected Marketing and Retail Awards.

Further evolution of the awards extends to the Retail Awardswhich will see the transition to a national platform to determine the leading single and multi-door retailer as opposed to the state based structure.  These awards will also leverage the independent judges from POPAI to work with our endemic judges to reward the best-in-class retailers whose businesses excel, not only at an industry level but benchmarked from a broader retail industry perspective.

2018 Awards Categories:

Brand Awards (Voted by Retailers)

2018 Ladies Brand of the Year

2018 Mens Brand of the Year

2018 Footwear Brand of the Year

2018 Swimwear Brand of the Year

2018 Breakout Brand of the Year

Marketing Awards (Judged by POPAI)

2018 Ladies Marketing Campaign of the Year

2018 Mens Marketing Campaign of the Year

2018 Retail Digital Marketing Award – New Category

Product Awards (Voted by Retailers)

2018 Sunglass of the Year

2018 Surfing Accessory of the Year

2018 Boardshort of the Year

2018 Wetsuit of the Year

2018 Surfboard of the Year 

Sales and Customer Service Awards (Voted by Retailers)

2018 Sales Office of the Year

2018 NSW Sales Representative of the Year

2018 QLD Sales Representative of the Year

2018 SA/NT Sales Representative of the Year

2018 VIC/TAS Sales Representative of the Year

2018 WA Sales Representative of the Year

Product Innovation Award (judged by Panel)

2018 Product Innovation of the Year

Environment Award (Judged by Surfrider Foundation panel)

2018 Environment Award

National Retail Awards – (Judged by Panel)

2018 Australian Retailer of the Year – Single Store

2018 Australian Retailer of the Year- Multi Store

2018 Shop Fit Out of the Year

2018 Australian Breakout Retailer of the Year

2018 Australian Core Boardstore of the Year

Australian Retailer of the Year- Single Store & Multi Store

Shop Fit Out of the Year

The Breakout Retailer of the Year

Australian Core Boardstore of the Year (Voted by Brands)

Service to the Industry

Whilst this year brings some fresh updates, a new category and the introduction of independent judges, tradition remains with the award’s vison being to celebratethe surf industry’s outstanding retailers, products and brands.   The gala event also remains preceded by the Tag Team surfing event which will see some friendly but fierce completion amongst industry peers.

2018 Key Award Dates

Entries Open :      25thJune, 2018

Entries Close :      31stJuly, 2018

Voting Opens & Tickets Available : 10thAugust, 2018

Voting Closes : 24thAugust, 2018

Finalists Announced : 10thSeptember, 2018

Awards Night – Thursday 25thOctober 2018

To look back on 2017, click here

About Australian Surf Industry Awards: 

The annual awards were launched in 2011 to celebrate the Industry’s outstanding Retailers, Products and Brands. With 30 categories ranging from Core Boardstore to Mens Brand of the Year, the Awards also recognise outstanding Service to the Industry. Entering the Surf Industry Awards is a valuable endeavour that can deliver great benefits to your business and to your employees.