BRAND AWARDS (nominate via Google Forms)
2022 Brand of the Year | Large
2022 Brand of the Year | Small to Medium
2022 Boardshort Brand of the Year
2022 Swimwear Brand of the Year
2022 Sunglass Brand of the Year
2022 Footwear Brand of the Year
The Brand Awards recognise the surf industry’s leading brands. Brands will be voted on considering quality of products, marketing execution, customer and sales service, profitability and contribution to the surf and boardsports industry.
Each submission should include the following:
- Short description of brand
- High resolution JPEG of logo
When voting, SBIA Retail Members will consider the following criteria:
- Product sell through
- Retail Value Proposition
- Innovation / progressiveness
- Excellence in design / marketing / in store product execution
- Consumer engagement and interest in the brand
- Are they easy to deal with – do they provide a high level of sales support and customer service.
MARKETING AWARDS – (nominate via Award Force)
2022 Ladies Marketing Campaign of the Year
2022 Mens Marketing Campaign of the Year
The Marketing Awards recognise the surf industry’s best, most creative and progressive, marketing campaign leveraging all marketing disciplines (in-store, digital and print). Initiative(s) must have been active during the last 12 months.
Marketing campaigns must be a specific campaign, such as “Brand – Campaign Name”. Marketing campaigns will be judged on creativity, brand image, execution and market positioning for print, digital and point of purchase material.
Each submission should include the following:
- Answers to the below questions
- High resolution JPEG images and video (vibe clip) link
Detailed answers and supporting material to the following questions
- Was the campaign part of a global campaign rollout or a local campaign only? (0 points – context only)
- Explain the campaign value proposition and how it was conveyed (maximum 20 points available)
- Explain the channels and activations that were utilised and how they engaged with the end consumer (maximum 25 points available)
- Explain how the campaign was enabled and delivered to your retail partner network (maximum 15 points available)
- What elements of innovation were incorporated into the campaign? (maximum 20 points available)
- Please detail the outcomes and ROI of the campaign (maximum 20 points available)
RETAIL AWARDS – (nominate via Award Force)
2022 Australian Retailer of the Year – Single Store
2022 Australian Retailer of the Year – Multi Store
2022 Australian Retailer of the Year – Core Board Store
The national retail award categories recognise the surf and boardsport industry’s best-in-class retailer for that category.
Brands will be asked to nominate their top 10 retailers for this category. Retailers are also encouraged to self-nominate. The Single, Multi and Core Board Store Retailer of the Year winners will be determined by a two part process; firstly they are voted by brand members to establish five (5) finalists.
These finalists must accept their nomination, then submit a video addressing a set of weighted questions which will contribute to their overall score.
SHOP FIT OUT OF THE YEAR – (nominate via Award Force)
The SBIA Shop Fit Out of the Year Award recognises the achievements of retailers or brands in the boardsports industry who complete and deliver a new store fit-out or a re-design of an existing store concept over the past 2 years. As visual elements of a retail business are clearly linked to productivity and profitability, the SBIA Shop Fit Out of the Year Award recognises the leader in store design, customer experience and delivery of the project.
Detailed answers and supporting material to the following questions is required:
Provide an overview of your business operation and history and your role within the business? Please include details of whether this project has been a refurbishment of an existing location or a completely new location (0 points – context only)
Detail the planning process that was undertaken to achieve the final result including space planning, design process, project delivery and any issues or unique considerations i.e sustainability, better lighting, technology innovation, creative concepts to improve sales, adaptability for future growth, etc. (maximum 20 points available)
Please provide an overview of the extent of the store fit out and what was involved in the project (please also note in your response any external contractors who were involved in the project i.e. designer, interior designer, technology specialist, etc.) (maximum 20 points available)
Describe the design intent/aesthetics in your brief. Explain how this aligns with the value proposition, how it reflects your point of difference as a business and how it enhances the customer experience. You may like to include how the design of the store and the product positioning contributed to increased revenue. (maximum 30 points available)
Detail the design elements and materials, including sustainability considerations, cutting edge technology and innovative aspects highlighting the unique elements that have been included in the approach and how this has enhanced the customer experience. Please also include whether you were able to integrate Australian made/manufactured materials and any local tradespeople or specialist master tradespeople. (maximum 30 points available)
ENVIRONMENT AWARD – (nominate via Award Force)
The Environment Award recognises the outstanding environmental and sustainability initiative(s) within the business or community. The Environment Award is open to all products, brands/manufacturers and retailers. The initiative(s) must have been active during the previous 12 months. (1 January, 2021 to 5 August, 2022 when entries close).
Detailed answers and supporting material to the following questions are required:
- Please provide an overview of the initiative, product or campaign. (0 points – context only)
- Explain the environmental and social issues or responsibilities that were considered and how they were addressed. Does your initiative go beyond what is expected of the law and regulation requirements? (maximum 25 points available)
- Describe the product or initiative’s originality, innovation and creativity in context to its environmental impact or benefits. (maximum 25 points available)
- How does the product or initiative lessen the environmental impact, whether through the manufacturing process, materials or usage of the product itself? (maximum 30 points available)
- Detail how the product or initiative has been communicated or marketed and how it elevates and displays leadership within the industry and society. (maximum 20 points available)