The competitive nature of the surf & boardsports industry are set to kick in with the launch of the 2019 SBIA Surf Industry Awards. The awards provide both brands and retailers the opportunity to showcase their talents, execution and hard work over the past year to take out the best-in-class achievement in their respective categories.

This year’s awards night will see a  a progressive new format cocktail party.   and will be moving to the iconic on Thursday the 24th of October.  The venue allows for a relaxed atmosphere for our cocktail party whilst watching the sun set over the bay.  

The SBIA award categories continue to evolve with  criteria updates for some awards, the introduction of secret shoppers for the headlining retail categories and the combination of industry and external expert  judging panels.

Updated from the 2018 Retail Digital Marketing Award, this award has been replaced with Excellence In Retail Marketing, this award  celebrates the independent retailer who, over the past 12 months, has excelled in marketing their business through  a multi-disciplined approach. The award is being judged by SHOP! (Shop!, the only global not for profit industry association exclusively advocating for excellence in shopper marketing and retail experience).

The Retail Awards see the introduction of a secret shopper element for our  finalists of the Australian Retailer of the Year categories.

2019 Awards Categories:

Brand Awards (Voted by Retailers):

2019 Ladies Brand of the Year  

2019 Mens Brand of the Year

2019 Footwear Brand of the Year

2019 Swimwear Brand of the Year

2019 Breakout Brand of the Year

Marketing Awards (Judged by SHOP! and non-conflicting judging panel):

2019 Ladies Marketing Campaign of the Year

2019 Mens Marketing Campaign of the Year

2019 Excellence in Retail Marketing Award – Updated Category

Product Awards (Voted by Retailers):

2019 Sunglass of the Year

2019 Surfing Accessory of the Year

2019 Boardshort of the Year

2019 Wetsuit of the Year

2019 Surfboard of the Year

Sales and Customer Service Awards (Voted by Retailers):

2019 Sales Office of the Year

2019 NSW Account Manager of the Year

2019 QLD Account Manager of the Year

2019 SA/NT Account Manager of the Year

2019 VIC/TAS Account Manager of the Year

2019 WA Account Manager of the Year

Product Innovation Award (judged by independent and non-conflicting industry judging panel):

2019 Product Innovation of the Year

Environment Award (Judged by Surfrider Foundation panel)

2019 Environment Awar

National Retail Awards – (Judged by members of the Australian Retailers Association)

2019 Australian Retailer of the Year – Single Store

2019 Australian Retailer of the Year- Multi Store

Shop Fit Out of the Year – (judged by ProSpace and non-conflicting industry judging panel):

2019 Shop Fit out of the Year

Australian Core Boardstore of the Year (Nominated and voted by Brands):

2019 Core Boardstore of the Year

2019 Service to the Industry (nominations welcome by members, judged by the SBIA)


2019 Key Award Dates:

Nominations Open (voted and judged categories):  Friday 24th May, 2019

Nominations Close (voted categories): Friday 26th July, 2019

Voting Opens & Tickets Available : Thursday 8th August, 2019

Nominations & Entries Close (judged categories) : Thursday 8th August, 2019

Voting Closes (voted categories): Friday 23rd August, 2019

Judging Period (judged categories): Monday 12th August to Tuesday 27th August, 2019

Finalists Announced: Thursday 5th September, 2019

Awards Night – Thursday 24th October 2019


About Australian Surf Industry Awards: 

Launched in 2011, the annual SBIA Awards are the  premiere event of the year where the entire industry comes together for a night of celebration and camaraderie. .   

The Awards celebrate and recognise the best-in-class performers in the industry across  26 categories The awards also serve to recognise the individuals who continually contribute to the enormous success of the surf and boardsports industry in Australia with the prestigious ‘Service to the Industry’ award.   


2019 SBIA Nomination Kits can be accessed here

2019 SBIA Entry/Nomination Forms can be accessed here

For any enquiries regarding the 2019 Awards, please contact Executive Officer, Lyndall Browning on