Earlier this month, Dragon Alliance announced a new partnership with social enterprise Plastic Bank—just in time for the summer peak season. The partnership encompasses a plastic offset impact program, where each pair of Dragon optical frames, sunglasses, and snow goggles sold will prevent the equivalent of 10 plastic bottles from entering the ocean.
“It’s an incredible step forward for the brand, being an eyewear company, we’re always looking at new ways to offset our impact. In our Sunglass range, we’ve achieved this by introducing our Plant-Based Resin & Upcycled Collections. To now also be able to say that we’re making a positive environmental impact through the sale of our Snow Goggles is just so exciting, we’re solidifying our commitment to social responsibility and sustainability initiatives while also tying it back to the brand’s heritage in surf & snow“, said Matt Hall, Head of Brand, Dragon Alliance South Pacific.
The partnership will help stop ocean plastic and improve the lives of collection community members in vulnerable coastal areas. With this collaboration, the two companies are creating environmental, social, and economic change. By choosing Dragon eyewear, customers are contributing to Dragon’s annual commitment of stopping over 85,600 kg of ocean-bound plastic from entering the ocean – that’s the equivalent of over 4,280,000 million single-use plastic bottles.
“Around 11 million tons of plastic waste is flowing each year into the ocean. We keep talking about climate change when what we need to focus on is business change like the one brought about by Marchon for Dragon. Thank you for empowering your consumers with the choice to be part of the solution,” said David Katz, Founder of Plastic Bank.
Known for its innovative designs and expert craftsmanship, Dragon continues to evolve into a new era of growth with sustainability at the forefront. Currently offering a variety of eyewear made with Upcycled plastic; frames designed from recycled plastic water bottles. Dragon also has an offering of frames made from Plant-Based Resin, available worldwide at Dragon specialty retailers, select optical retailers and online at www.dragonalliance.com.au.
