The next Surf Industry Roundtable will take place at the Coogee Bay Hotel on Thursday, May 26. The roundtable will be a prelude to the Surf Industry Awards, which are on that night at the Crown Plaza, also in Coogee. This is a great opportunity for those attending the awards to also make the most of their travel time to Coogee by attending the Roundtable as well.

The roundtable will consist of three sessions covering some interesting and relevant topics.
The first will involve a SBIA Board update and follow up discussions on a couple of topics from the March Roundtable, including the implementation of digital catalogues for the industry.
We will also have the results of the latest consumer survey, which attracted over 13,000 respondents. The discussion will look at key changes and trends from the 2014 consumer survey.

The second session will cover staff training and we’ll have a presentation by John Blake from Sales Breakthrough Solutions. John has been a regular contributor to the SBIS newsletter and he’ll be giving us the rundown on the Velpic Online training platform that will soon be available for SBIA retail members

The final session will be an open discussion about retail KPIs and ways to strengthen the relationship between brand sales reps and retailers. This topic will no doubt generate some lively discussion and will be facilitated by Clint Fraser from Davidson Business Advisors.

Surf Industry Roundtable
Coogee Bay Hotel, Coogee Beach
May 26th, 2016

11:00 – 12:30pm. SBIA Update
– Digital catalogue implementation – Discussion and follow up from previous roundtable.
– Connecting the sport and the industry – Discussion and follow up from previous roundtable including presentation from Indiana Green from Surfarama.
– Customer Survey – Analyse and compare the key trends and changes from the 2014 customer survey.

12:30 – 1:00pm. Lunch

1:00 – 2:15pm. Velpic Online Training
John Blake from Sales Breakthrough Solutions to introduce the Velpic Online Training platform available to SBIA retail members.

2:15 – 3:30pm. Retail KPI’s.
Strengthening the relationship between reps and retailers. Clint Fraser to facilitate the session.

3:30pm. Afternoon Tea

The cost for the Roundtable is for $75 for brands and $37.50 for retailers and includes lunch and afternoon tea. There are limited places available at the Roundtable so if you’re planning on attending contact Amber Mann at:

The Surf Industry Awards night is going to be a great night and finalists for the 2016 awards have been announced. Tickets are available now with early bird prices at $220 for brand members and $195 for retail members. The ticket price includes canapés and pre-dinner drinks and a two-course meal and drinks during the wards presentation.

Tickets are available here: Awards & Roundtable Tickets Page