The world’s first online surf retail sales training program makes waves at the LearnX international Awards celebrating the best in talent development and supporting technologies.

For more than 10 years, the LearnX Foundation has served as a strategic platform for enterprises and their talent to learn, share, network and celebrate their best works.

This year, progressive enterprises around the world competed for 59 awards across seven categories in LearnX Impact Awards 2017 celebrating the best talent, designs, strategies, models, projects, technology and services.

Our award-winning entry featured a collaboration among the Surf Boardsports Industry Association (SBIA), John Blake Sales Breakthrough Solutions, and Velpic.

Our X factor?

The SBIA Retail Sales Training System using Velpic LMS is one of a kind.

It is the 1st Online Surf Retail Sales Training Program in the world.

SBIA’s online training portal provides a low-cost way for surf shops to access high-quality training tailored for the surf and boardsports industry. It is an innovative and affordable way to achieve several key performance outcomes:

  • Address the major industry challenge of high seasonal staff turnover.
  • Sharpen the surf shop’s competitive edge through better customer experience.
  • Lift the professionalism of the entire industry.

SBIA and Velpic are delighted and proud to contribute talent and technology to this winning team and thanks John Blake for putting his trust in us. This is what they had to say:

“SBIA’s Velpic training gives us an excellent base for customer service in our store. Customer service is the key to good business, and the more we can improve our customer service the more successful we can be. Even my experienced senior staff told me they got something valuable out of it.” 
~Justin Bellwood, GM, Aquatique (SBIA member store) 

“Up until recently for many retailers it hasn’t made commercial sense to invest the time and money to train casual floor staff. With this new system, an entire sales team can receive high end training for what they would have previously invested to train one person in a live classroom type workshop.”
~John Blake, Direct to Corporate Sales Mentor


This latest award from LearnX provides further recognition of our unique platform’s abilities to increase the learning outcomes within organisations. SBIA’s work with Velpic and John Blake was a great example of how learning management systems can enhance staff performance and lead to great customer service.

The SBIA and Velpic is delighted to be counted among the winners of LearnX Impact Award 2017 and would like to congratulate everyone who has been acknowledged for their outstanding achievements.

Learn more about the SBIA Training