Over the past 3 years Rhythm has been an industry leader with a focus on reengineering the traditional way that suppliers, brands and retailers work together.
Our initial focus was to shorten our design teams “concept to delivery” lead-time by introducing our speed to market collections and Rhythm have proudly been delivering product to the market in as little as 30 days for more than 2 years.
During this process we started to understand the power of digital communication for our B2B partners (not just B2C) and with the recent improvements we have made to our business practices and elimination of certain unnecessary costs, we are excited to announce that from our Jan 21 collection that retailer margin will increase from 50% to 55% on all genuine digital sales. This represents a 10% discount to all retailers who step into the digital realm.
In the current economic climate we hope that this offers both excitement and relief to retailers who are empathetically trying to find ways to keep their business profitable.
In the seasons to come Rhythm will be continuing to refine its business practices so that we are not only offering an aspirational digital brand experience, but one that also carries huge benefit to the environment through a more sustainable approach to how we service the international market.
Outside of the economic and timing benefits going digital will bring, our digital approach will see Rhythm’s carbon footprint reduce dramatically through reductions in wastage, travel and consumption of unnecessary raw materials. Internally the eco-friendly advantages are what makes this transition so exciting to our team who genuinely love living the lifestyle our brand represents.
As we become more experienced in the digital realm, we anticipate that the need for face to face selling will naturally decline but there will always be a value and focus on tangible relationships and in no way intend to remove this from our brand or the way we interact with retailers around the globe. There will of course be further improvements and change, of which we anticipate will benefit everyone we work with who we care very dearly about.
For now, please join Rhythm on starting this journey and sharing the same excitement we have in how we can work more sustainably and profitably together. We have always represented our brand ethos “The Sound of Change” and will always continue to.
Global General Manager