“it’s just a pair of thongs” Over 500 million; that’s right, half a billion thongs are sold every year, and we all know they don’t last forever! Could it be more than “just a thong”?
Over the course of time, these thongs end up in landfill sites and contribute to the billions of tonnes of waste discarded annually without a second thought. When creating TheFlipFlopCo, we wanted to build something looking at the end result first. How can we create something where the impact, environmentally is as minimal as possible? How do we create a product that is firstly naturally resourced, but also durable and desirable.
We are constantly reminded to put our paper in recycling bins and avoid plastic bags, though what about our clothes? Do we ever think twice when buying two shirts for $20 from a department store? Longevity, sustainability, sourcing, working conditions and employee wages are rarely at the forefront of our thoughts when we exchange our hard earned money for these mass produced items.
As Warren Buffett wisely pointed out; ‘It takes 20 years to build a reputation and five minutes to ruin it’ and in a world of environmental sustainability, this couldn’t be more accurate.
I remember my first pair of thongs; they lasted about a month over summer! I couldn’t believe how comfy they were due to the soft rubber, however this honeymoon period soon wore off (no pun intended) and they began to fall apart a week later. Returning these comfortable, yet poorly made thongs was obviously impossible, and I was left with a ratty pair of thongs, and a need for something more. When we started to come up with our own concept for the humble thong, we wanted to get the balance perfect. Something that has the comfort needed to take you down to the local surf beach, or on those long sightseeing days in the city. An alternative to the cheap $10 thongs that wont make it through the summer. Above all, they had to be recyclable. It’s the only way, right?
Writing about this gets me fired up, so I hope you enjoyed reading this as much as I enjoyed blogging about it! Blog Dos Completo!
Andrew – Co-Founder of The FlipFlop Company