THE HOW TO ON SELLING SUNGLASSES
Provided by Oakley South Pacific
INTRODUCTION TO SELLING SUNGLASSES
Welcome to a collaboration between the SBIA & Oakley South Pacific. Sunglass purchases are one of the most personal choices consumers will make in our stores. It says so much about attitude, style as well as providing protection against our harsh environment. The Oakley Sunglass Tool Kit is designed to arm all retailers and their staff with the product knowledge to inform these personal decisions. A thorough understanding of each sunglass brand & technology can allow a retail assistant to use different techniques of presenting the product to customers and selling it’s features and benefits. Objections made by customers may be struck down with factual information regarding the product and its points of differentiation regarding health, quality and looks.
Simply put, product knowledge is the single greatest tool a retailer can offer a customer, and this is more than true when selling sunglasses.
Within the document we will cover the most commonly asked questions, allowing you to increase the dollar value of your sales dramatically by outlining a few key steps to every sale.
- THE SEVEN ESSENTIAL PARTS TO SUNGLASSES
- PREMIUM EYEWEAR VS CHEAP EYEWEAR
- WHY SHOULD CUSTOMERS PURCHASE A PAIR OF PREMIUM BRAND SUNGLASSES?
- LENS MATERIALS AND THEIR ATTRIBUTES
- OTHER MATERIALS AND THEIR ATTRIBUTES
- FRAME TECHNOLOGY
- FRAME MATERIALS
- DO YOU KNOW YOUR LENSES?
- POLARISATION IN LENSES
- HOW POLARISATION IS ACHIEVED
- THE THREE WAYS TO POLARISE LENSES
- LENS CATEGORIES
- FACE SHAPES
- HOW TO USE THIS KNOWLEDGE WHEN SELLING SUNGLASSES
- EYEWEAR MERCHANDISING
Download the Oakley Sunglass Tool Kit.
O Matter, the new Oakley training platform is here. O Matter is your one stop shop to go behind the scenes and learn about the Oakley Brand and the latest products and technologies – keeping you ahead of the curve and rewarding you with heaps of competition prizes and giveaways!
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