Coastal and outdoor lifestyle company The Leisure Collective has just officially certified as B Corp. The
certification, which assesses companies for their impact across a range of areas from environment to
social responsibility, has become the gold-standard in making sure businesses use their influence as
a force for good in the world. The Leisure Collective took almost two years to achieve the benchmark,
working hard to evolve their business practices to the next step.
“We were already doing some great things in the sustainability space, so I was quietly confident, but looking at the entire scope of B Corp was really daunting,” says CEO of The Leisure Collective, Nathan Omodei. “It’s not just, ‘do you make more sustainable products’. It challenges all the nuts and bolts, your business structure, everything. It’s no surprise that only one in three actually make it to certification.”
The B Corp certification includes The Leisure Collective’s marquee brands Creatures of Leisure, OTIS Eyewear, sito shades and Layday, making them among the first companies in their respective product categories to meet the standard in Australia. Some of the programs that helped each brand across the line includes Creatures’ biodegradable EcoPure surfboard traction and OTIS’s endlessly recyclable mineral glass lenses.
The Leisure Collective also recently appointed Jenn Morris OAM as a non-executive director to help advise on matters like auditing, risk, sustainability, and inclusivity – something that will help the group as they move their business to the next level again.
“I was thrilled when I heard we achieved the B Corp certification,” adds Morris. “It’s often really hard to know whether a group is backing up their good intentions with genuine action, so to meet a strict benchmark like this gives a boost of confidence to both us and our customers. I look forward to working further with the Leisure Collective to see where we can take things in the future.”
To learn more about The Leisure Collective and their brands, head to www.leisurecollective.com.au