It is less than two weeks until the 2015 Australian surf industry awards, which will be held at Twin Towns in Coolangatta on Thursday June 11. It is the Australian surf industry’s night of nights where we celebrate the industry’s best retailers, brands, products, manufacturers and sales teams.

When the idea of setting up an industry association was first discussed the concept of the awards was central to the idea. The awards were originally conceived as an opportunity to recognise those who work hard to ensure the continued success and vibrancy of the surf industry.

“We have some pretty amazing and innovative products, our brands are some of the most recognisable in the world,” said SBIA president Anthony Wilson.

“The role of reps and sales offices has changed and become more dynamic and we have some really progressive retailers. We really wanted to showcase and celebrate all of our achievements. The awards also give our customers confidence so that they feel good about our brands, about what we do and the products we sell.”

The night itself is always a lot of fun affair with a relaxed presentation and plenty of time for socialising and networking. This is surfing after all and the party itself is pretty important.

“We also wanted to bring the surf clan together as there were no real industry events at the time,” said Wilson. “ The Awards night is a great way to do that.”

The awards kick of with pre-dinner drinks at 5.30pm with the dinner and awards at 7pm.

The awards night is not the only thing happening on June 11 with the annual Brands versus Retailers tag team event scheduled for Casuarina beach followed by an industry round table at Twin Towns from 11am-3pm.

The format of the round table is:

-SBIA board update and Q&A
-Service agreement follow up
-ARA (Australian Retailers Association )update
-Facilitated work shop
-“Improving the customer experience”, presented by Clinton Fraser from Davidsons Business advisers.

If you haven’t been able to attend the past few Round Tables, this is opportunity to attend for those making their way to Coolangatta for the awards.

Tickets are still available. For more information on the awards and tickets go to: