Last week etnies, global action sports footwear and apparel company, announced they have reached their goal of planting two million trees by 2020 with their partners Trees for the Future, thanks to the continued help and support of their fans and retailers.

They also announced the expansion of their Buy a Shoe, Plant a Tree project. For every purchase of etnies footwear from their 2020 collection, one tree donation will be made to Trees for the Future in your honour, as a representation of your support and participation.

Buy a Shoe, Plant a Tree – The Jameson 2 Eco

The Buy a Shoe, Plant a Tree project is made possible only with your help. Growing steadily since the initial launch in 2011 driven by the Jameson 2 Eco, it is constructed using vegan-friendly materials and a 20% recycled rubber outsole.

Etnies are proud to introduce their new Bloom and Preserve collections in the Spring 2020 footwear line. With the goal of reducing their impact on the environment, the products were designed utilising their most eco-friendly materials.  

Jameson 2 eco featuring recycled rubber outsole

Etnies X Bloom – Turning Green Water Into Clean Water

The new Bloom Collection for Spring 2020 features styles created using the world’s first plant-based foam, formulated with algae biomass, a recycled inner lining and mesh upper, and laces made of recycled plastic bottles.

etnies Balboa Bloom – Featuring Bloom algae performance foam outsole

The Preserve Collection – Etnies Most Eco-Friendly Styles

etnies surf team riders Conner and Parker Coffin – both brothers have signature colourways in the Preserve and Bloom styles in the etnies Spring 2020 collection available now.

The Preserve Collection includes their most eco-friendly styles, featuring Bloom insoles, 100% organic cotton, recycled polyester lining, a 20% recycled rubber outsole and laces made of recycled plastic bottles.

The new Spring 2020 Preserve collection – Jameson Preserve

Together we can do more. Thank you for helping make our world a better place.

About etnies:

Built by skateboarding since 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues, is to remain the leading skateboard footwear company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, mountain bike, and BMX riders, and continues its dedication by giving back to each of these communities. For additional information, visit