The latest Ripcurl Summer 19 backs up a HUGE summer 18 sell thru from the Xmas period LY, and this range will be one that customers will love. This range is one of Rip curls first Women’s Global range with all stories featuring in all markets in 2019 -2020
Swimwear has been a growth category and this season the focus is on providing the customers with ALL the shapes they all love but introducing new key shapes including more DD shapes across all collections.
Premium Surf Essentials new colours is the Lilac and Gold which tie back with all swim yardages and carry overs the volume staple colours black and white from Spring – Providing the customers with endless match back and mix match options in-store
Hanalei Bay Floral was a huge success last summer globally and the New S19 Playa Blanca white based floral sees another feminine Surf print collection in swimwear and appareal.
Look out for the Playa Blanca One Piece (full coverage) and the Revo Skimpy pant and the jumpsuit.
Sunsetters for Oct is pop colour floral printed on a navy based textured rib fabric, look out for the pastel colour block match pieces – the Bandeau and Highwaisted cheeky is a key marketed look. The Sunsetter One Piece will be a highly featured Ripcurl piece with a stunning back straps features.
Dec Xmas delivery is the soft vintage Palm print of Parade Cove……we have had such success with Palm prints, we have elevated this lilac based Palm print and matched it back with a key brown spot
Key swim pieces featuring vintage wooden rings and the Long Sleeve swim suit is also a stand out style
The beach accessories that match back will provide some great instore merch –a vintage inspired umbrella and beach towel paired back with natural textured bags and visors.
For more information, please contact your local Rip Curl Account Manager.