Volcom are excited to announce the launch of a new eyewear collection coming in Summer 2020!
Authentic Brands Group, a global brand development, marketing and entertainment company and Electric Visual Evolution, LLC, a leading distributor of quality eyewear and snow goggles announces an exclusive global partnership. Through the agreement, Electric will design, develop and produce eyewear and snow googles for iconic lifestyle brand, Volcom.
Volcom, an ABG owned brand rooted in art, music, films and board sports, continues to pioneer innovation and technology in all categories. The partnership with Electric is truly synergistic to Volcom’s core values as both brands are born from and inspired by Southern California’s diverse active culture.
“Electric has been a market leader of active eyewear for two decades. We are taking what we have learned over time and expanding Electric Visual Evolution’s business model to support multiple brands, price points and consumer interests in the ever-changing landscape of active and fashion eyewear. Our background, expertise and networks are perfectly suited to usher Volcom’s strong consumer brand in to the eyewear space.” said Eric Crane, Electric’s CEO.
“As we continue to expand on Volcom’s product offerings, we are excited to partner with Electric on the launch of Volcom into the eyewear space,” said Jarrod Weber, Group President of Lifestyle at ABG. “Electric truly resonates with Volcom’s brand DNA and we look forward to launching with them early next year.”
The first launch of Volcom eyewear will debut in 2020 at Volcom stores, department stores and action sport specialty retailers worldwide. Be sure to keep an eye out for more information coming soon!