Rip Curl’s swimwear training booklet


When they start arriving into store, it means Summer is almost here. We all wear swimwear religiously at the beach, out to dinner, out to the bar and everywhere in between. Which is why Rip Curl’s new season swimwear encapsulates the active, fashion and function.

We made it easy for you this summer understand Rip Curl’s new products, cuts, plus new technology . The Summer 16/17 Rip Curl swimwear training booklet is a great resource to pin up in the staff room and pass out at staff training nights to ensure that everyone has the low down on key design trends, sizing and care instructions. This booklet is designed to give simple yet effective tips on how maximise sales across all swimwear styles this summer.


A few simple things you can do to make sure you are finding the best product to fit the customer needs
  • Talk to the customer. Do they want to surf, swim or just relax in the swimwear. What colour, size, cut suits them the best?
  • Walk through different options and key trends with the customer. Especially with bikinis many styles can be mixed and matched with current trends and fashions to fit the customer better.
  • Talk through new materials. Board shorts and bikinis now use a range of materials that have numerous stretch properties, lightweight construction and technology that will suit each customer differently.
  • Make you get them to try it on.  Support and coverage are major factors when finding the best fit for both board shorts and bikinis. Make sure the customer tries them on and is happy with how it fits.





Download the complete Rip Curl Swimwear training booklet here