Two originals collaborate to help Disney celebrate Mickey’s 90t.hAnniversary

Global watch and accessories brand, Nixon, brings its unique approach to the international celebration of one of pop-culture’s original icons: Mickey Mouse. Disney’s “Mickey the True Original” campaign kicked off in March as a global celebration of Mickey’s heritage, personality, and status as a pop-culture icon. It will continue through 2018 and beyond. Nixon has a long history of collaborating with icons and was excited at the chance to do something special for Mickey Mouse.

The Mickey Mouse Watch Legacy

First launched at the 1933 Chicago Exposition, Century of Progress, the Mickey Mouse Watch was one of the first Disney licensed products, and its giant success led to a whole new host of possibilities for expansion. Since then there have been many iterations of this iconic timepiece.

Nixon is thrilled to put its brand’s unique spin on the legacy with an iconically cool, Mickey Mouse inspired collection. The collection features eight watches and a line of bags, infusing classic elements and Nixon’s edgy design cues that bring a new look to the Disney legend.

A Unique Approach

From their unique multi-layered dial application, to details that only true Mickey Mouse fans would notice, Nixon’s approach to the fine details becomes a nod to the true fan’s commitment to all things Mickey Mouse. Look closely at the band of the Arrow Leather, the eyelet holes have mouse ears and the custom locking looper holes on the Time Teller P are actually shaped like Mickey Mouse’s buttons.

More than anything, Nixon was just stoked to celebrate with Mickey Mouse on such a big year. To showcase their excitement, Nixon worked in the number 90 in fun and unique places like crowns and clasps, and in a few cases, the nine o’clock even gets flipped to 90. The overall effect is one that speaks directly to both Nixon and Mickey Mouse loyalists.

The Watches

The Sentry SS: “Dust Up” ($399.99 AUD)

  • Multi-Layer dial application with custom “Mickey Fight Cloud” printed under the crystal
  • Commemorative “90” crown emboss
  • Mickey Mouse buttons-inspired detail on clasp

The Sentry Leather: “Look Out Below” ($279.99 AUD)

  • Multi-Layer dial application with custom “Mickey Fight Cloud” printed under the crystal
  • Commemorative “90” crown emboss

The Corporal SS: “Hand Over Fist” ($349.99 AUD)

  • Custom Mickey Mouse arm-inspired hour and minute hands
  • Embossed Mickey Mouse-inspired detail on dial
  • Custom Mickey Mouse tail-inspired seconds hand
  • Commemorative “90” crown emboss

The Time Teller: “One Glove” ($199.99 AUD)

  • Custom Mickey Mouse glove-inspired hour hand
  • Commemorative Mickey Mouse silhouette crown emboss

The Time Teller P: “Dust Up” ($199.99 AUD)

  • Multi-Layer dial application with custom “Mickey Fight Cloud” printed under the crystal
  • Commemorative Mickey Mouse silhouette crown emboss
  • Custom Mickey Mouse buttons-inspired locking looper

The Arrow Leather: “Long Way Down” ($259.99 AUD)

  • Multi-Layer dial application with custom “Mickey Fight Cloud” printed under the crystal
  • Custom Mickey Mouse silhouette on band
  • Commemorative “90” crown emboss

The Kensington Leather: “Essential Elements” ($239.99 AUD)

  • Custom Mickey Mouse icons on dial
  • Commemorative “90” crown emboss

The Bags

Each piece housed in outer linings of 210D nylon, this collection is embossed with semi-transparent Mickey Mouse icons layered over one another in printers’ CMYK colors.

The CMYK MICKEY MOUSE collection includes:

  • The Show Down Bi-Fold Zip Wallet
  • The Showoff Bi-Fold Wallet
  • The Trestles Hip Pack
  • The Everyday Cinch Bag
  • The Smith Backpack SE II
  • The Landlock Backpack SE II

Click here to view the collection >> https://www.nixon.com/au/en/mickey-mouse

The ‘Mickey the True Original’ line of Nixon bags and watches will be available online at www.nixon.com and at selected retailers now.

About Nixon

Founded in 1998 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 90 countries, Nixon’s product range has grown to include select softgoods, leather goods, custom audio products and more. For more information, please visit nixon.com.