New Gift Card Laws in South Australia effective December 10th
With Gift Cards set to be a hot ticket item for Christmas gifts, it’s important for South Australian Retailers to be aware that reforms under …
Posts in category Operations
Introducing B Corporation
Last month, Patagonia introduced the SBIA to an organisation called B Corp. B Corp is a non-profit organisation, with headquarters in the USA who (after …
Why You Need a Merchandise Marketing Calendar — and How to Create One
This is a post by Abby Heugel. “>Content sourced from Vend As a business owner, you know that you need to market your company and the …
Striking a chord with customers through music
Original Content by Australian Retailers Association New commercial music apps are creating memorable and effective in-store experiences for consumers, increasing dwell time and sales. Retail environments …
Emotional Intelligence for Sales People | Why you should be paying attention?
Emotional Intelligence is something that impacts all of our relationships, not only those with employees. How EI works with customers/clients will depend on how they …
Why brands should not overlook the power of in-store marketing in the lead up to Christmas
Original content sourced from Australia Retailers Association The festive season may be a merry one for consumers, but for brands and retailers it can be …
To B2C or Not to B2C – That is the Question!
News from Firewire Surfboards. Hello Firewire Retailer Community, It’s hard to believe that we’re heading into our 13th year of business, it feels like …
Technology: key to the retail industry’s employee engagement
Original Content from Australian Retailers Association WRITTEN BY BULENT OSMAN @StaffConnect When it comes to finding more innovative methods of marketing to consumers, the retail …
Why customers love to buy now, pay later.
Original Content Sourced from the Australian Retailers Association blog. By Chloe Constantinides No doubt you’ve heard of the likes of AfterPay and ZipPay, allowing customers …
PERSONALISATION vs CUSTOMISATION
The following article was sourced from POPAI*, which is an interesting take on customisation and is potentially something the industry should be paying more attention to. …