RIP CURL AUTUMN / WINTER 18 TRAINING ASSETS
At Rip Curl, our purpose is to deliver training to the customer, increasing awareness and sales through knowledge of product and the brand. Our goal …
Posts in category Training
Planning Store Security
Original article sourced from the ARA Summertime trading for your surf store often means that you are dealing with a number of challenges; managing new …
Using Digital Marketing to Engage your Retail Customers.
Sourced from the ARA: Original article by Jenn Donovan, Inspiring Retail Are you using video in your digital marketing to engage your retail customers? As …
What is good customer service?
Original Article from the ARA Retail Institute Good customer service is essential in the retail industry, and with the summer months only around the corner …
All It Takes Is Enhanced Basics To Win
Written by Peter Ryan- Red Communication Australia Thanks in no small part to our obsession with technology, retail has become un-necessarily over-complicated and confused in an …
5 Points To Consider Before Entering Into Leasing Negotiations
Prepared by Dylan Beach Negotiating a lease can be a stressful and somewhat difficult task with every location and space different for every retailer. With …
The Difference Between Then & Now
By John Blake It’s no secret that surf retail has had a turbulent decade. And while I’m not about to go into all the different …
5 Ways to Help Increase Sales This Winter
Article Originally Sourced from Australian Retail Association / Jenn Donovan, Inspiring Retail In the quieter months, increasing your chances of sales opportunities falls into two categories: …
Make Facebook Work for You
By Dylan Beach You might remember a few weeks ago we touched on how to effectively use Instagram This week we take a look at the …
Lets Talk Website Design
By Dylan Beach and Paul Balfe Did you know that 81% of shoppers conduct online research before making big purchases, or that 72% of …