The Helium Seaside by Rob Machado landed on surf shop racks in the U.S. and Australia on November 15th. In January it will hit racks …

Folklore is pleased to add another safety product to its range, Sharkbanz 2.0. As regular users of the ocean this product becomes your personal safety device …

By Pippa Kulmar – Retail Oasis Building a business your customers will love is a huge topic but maybe best summarised by the founder of …

The Store of the Future | Written by Daniel Eagles There’s been some retail industry buzz of late about “The Store of the Future”. At a retail …

Out of all the plastic consumed in the world — some estimate the amount to be more than 250 million tons a year — only …

SBIA caught up with Brad Munro from Boomerangz Thongs, who gave us the low down on the evolution of their business from conception phase to …

Swapping the fins out of your surfboard just got a whole lot easier. Surf industry veteran Kris O’Brien is just about to launch a handy …

Preliminary findings from a study carried out on several of the world’s best professional surfers by the Water Based Research Unit at Bond University show …

FCS II MR TWIN THE FCS II MR TWIN FEATURES A CONTEMPORARY TWIST ON MARK’S ORIGINAL 4 X WORLD TITLE TWIN FIN DESIGN Now available in …

Nixon are proud to introduce the Regulus, an element-proof, dual chronograph watch. Durable enough to withstand the demands from the world’s top snowboarders, surfers, and skaters, …